2013 articles with this tag
The broad changes search engines make to their ranking systems, and the movement they cause across many sites at once. The key figures Announcement core updates...
International SEO is the work of serving each language and market the right content, at the right URL, with the right signals, so that search engines show a Fre...
Search optimization for sites with large catalogs, faceted navigation and products that come and go. Why does it matter? The problems are structural rather than...
The relationship between how fast a page loads and how it performs in search — as a ranking input and, more importantly, as a conversion factor. At a glance Ran...
Markup that describes a page's content in a standard vocabulary so it can be eligible for enhanced search result features. What is at stake It is one of the few...
Reading server logs to see exactly which URLs crawlers requested, when, and what they received. The key figures What logs record every request, including crawle...
The result formats that appear above or alongside the standard listings: snippets, panels, people-also-ask blocks and the rest. Where most projects go wrong The...
Turning search data into a report that answers what changed, why, and what to do next. Why does it matter? Most SEO reports list metrics nobody acts on, because...
How pages are organized and linked so that importance, topic relationships and crawl paths are clear. At a glance Depth pages far from entry points are crawled...
Ensuring the mobile version of a site — which is the version indexed — is complete, fast and usable. What is at stake Under mobile-first indexing the mobile ver...
The HTTP responses that tell a browser and a crawler what happened to a URL: it moved, it is gone, it is here. The key figures 301 permanent redirect 302 tempor...
The document that tells a writer what a page must cover, who it is for, and what it has to beat. Where most projects go wrong The usual mistakes: Briefs that ar...
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