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How to Get Local Business Structured Data Right
Markup that describes a local business, including its name, address, phone number, opening hours and business type. The key figures Type LocalBusiness or a more...
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Organization Structured Data: The Decisions That Matter
Markup on a homepage or about page that describes the organization behind a site, including its name, logo, contact details and official profiles. Where most pr...
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Recipe Structured Data, Done Properly
Markup for recipe pages that describes ingredients, steps, cooking times, nutrition and ratings, making recipes eligible for rich results and guided recipe feat...
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How to Get Review Snippets Right
Star ratings and review information shown in search results, based on review or aggregate rating markup for eligible types such as products, recipes and softwar...
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How to Get Video Structured Data Right
Markup that describes videos on a page, including title, description, thumbnail, upload date, duration and key moments, so search engines can find and show them...
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Image License Metadata: The Decisions That Matter
Structured data or embedded IPTC metadata that tells Google Images who owns an image and where it can be licensed, which can show a Licensable badge. The key fi...
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A Practical Guide to Profile Page and Discussion Forum Markup
Markup for pages about a person or organization that creates content, and for forum and discussion threads, helping Google understand perspectives and first-han...
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Software App Structured Data: The Decisions That Matter
Markup for pages about software and apps that describes the application, its operating system, category, price and ratings. Why does it matter? It can make app...
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Paywalled Content Markup: The Decisions That Matter
Structured data that tells Google which parts of a page are behind a paywall or subscription, so the content can be crawled without being treated as cloaking. A...
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Product Variants Markup: The Decisions That Matter
Structured data that groups product variants, such as sizes and colors, under a single product group, showing how the variants relate to each other. What is at...
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Crawl Budget: What Actually Works
How many URLs a search engine can and wants to crawl on a site in a given period, determined by the server's capacity and how much demand there is for the conte...
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A Practical Guide to Googlebot and Crawler Verification
Google's crawlers, how they identify themselves, and how to verify that a visitor claiming to be Googlebot really comes from Google. Where most projects go wron...
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