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How to Get Google Discover Right
The personalized feed of articles and videos shown in the Google app and on mobile home screens, based on interests rather than a search query. What is at stake...
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Google News Visibility: What Actually Works
How articles appear in Google News and news features in Search, which are generated automatically from content that meets Google's news policies. The key figure...
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Helpful, People-First Content: The Decisions That Matter
Google's guidance on content created mainly to help people rather than to rank in search, and the questions it suggests creators ask about their own pages. Wher...
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Product Review Content, Done Properly
Articles that review or compare products, and Google's guidance on what makes them useful, such as evidence of hands-on testing and comparison. Why does it matt...
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A Practical Guide to Link Spam and Link Schemes
Practices that manipulate links to a site to influence rankings, such as buying links, excessive link exchanges and automated link building. At a glance Prohibi...
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Anchor Text: What Actually Works
The clickable words of a link, which tell people and search engines what the linked page is about. What is at stake Descriptive anchor text improves both usabil...
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A Practical Guide to Content Syndication and Canonicals
Republishing your content on other sites, or theirs on yours, and the signals used to show which version is the original. The key figures Duplicate content Goog...
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A Practical Guide to URL Parameters and Tracking URLs
Query strings added to URLs for sorting, filtering, sessions and tracking, which can create many duplicate versions of the same page. Where most projects go wro...
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Subdomains or Subfolders: How to Choose
Few site architecture questions start as many arguments as subdomains versus subfolders. Should the new blog live at blog.example.com or at example.com/blog? Sh...
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Orphan Pages, Done Properly
Pages that exist on a site but have no internal links pointing to them, so visitors and crawlers can only reach them through sitemaps or external links. Why doe...
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How to Get Thin and Doorway Pages Right
Pages with little original value, such as near-identical location pages or pages created only to rank for variations of a search and send visitors elsewhere. At...
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How to Get Cloaking and Sneaky Redirects Right
Showing search engines different content from what users see, or redirecting users somewhere other than what search engines indexed. What is at stake Both are e...
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