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How to Get Search Console Property Types Right
The difference between domain properties and URL prefix properties in Search Console, and when to use each. What is at stake Choosing the wrong property type hi...
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Keyword Difficulty and Competition, Done Properly
Assessing how hard it will be to rank for a keyword, using tool scores and manual analysis of the results page. The key figures Tool scores are proprietary esti...
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Hreflang Tags in Practice, Done Properly
The markup that tells search engines which language and region version of a page to show, and the errors that commonly break it. Where most projects go wrong Th...
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How to Get Sitemap Index Files Right
A file that lists several sitemaps, used when a site has more URLs than a single sitemap can hold. Why does it matter? Large sites need structured sitemaps, and...
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How to Get Regex Filters in Search Console Right
Using regular expressions to filter queries and pages in the Search Console performance report. At a glance Query filters regex can match question words, brand...
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Grouping Queries for Analysis: The Decisions That Matter
Organizing search queries into themes so performance can be judged by topic rather than by individual keyword. What is at stake Individual keyword rankings misl...
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Podcasts in Search, Done Properly
How podcast episodes and shows appear in search results, and what makes them findable. The key figures Feeds podcast distribution relies on RSS feeds Episode pa...
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A Practical Guide to App Store Optimization
Improving how an app ranks and converts in app store search results. Where most projects go wrong The usual mistakes: Keyword stuffing in titles Ignoring rating...
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YouTube Search Optimization, Done Properly
Making videos findable in YouTube search and suggested video placements. Why does it matter? YouTube is a major search destination, and its ranking depends on e...
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Pinterest Search Optimization: What Actually Works
Making pins and boards discoverable in Pinterest search, which behaves more like a visual search engine than a social feed. At a glance Visual search image qual...
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A Practical Guide to Why Google Rewrites Titles
Google's practice of replacing page titles in search results with text it considers more useful. What is at stake Teams often think their titles are broken when...
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A Practical Guide to Snippet Controls
Tags and attributes that control how much of a page Google can show in search results. The key figures max-snippet limits the length of text snippets data-nosni...
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