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X-Robots-Tag Headers, Done Properly
Indexing instructions delivered in HTTP headers rather than HTML tags, used for files such as PDFs and images. Where most projects go wrong The usual mistakes:...
Tagged #Guides
2013 articles with this tag
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Conflicting Indexing Signals: The Decisions That Matter
Situations where canonical tags, robots rules, sitemaps and redirects tell search engines contradictory things. Why does it matter? Conflicting signals produce...
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A Practical Guide to CDNs and Search Crawling
How content delivery networks affect what search engine crawlers see and how quickly they are served. At a glance Bot protection security rules can block legiti...
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How to Get Geographic Redirects and Crawlers Right
Automatically sending visitors to a country or language version based on their location, and what it does to crawling. What is at stake Automatic redirects can...
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Diagnosing Traffic Drops: The Decisions That Matter
Working out why organic search traffic fell, and whether the cause is technical, algorithmic, seasonal or measurement error. The key figures Measurement trackin...
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Carousel Rich Results: What Actually Works
Search result formats that display several items from one page in a scrollable list, such as recipes or courses. Where most projects go wrong The usual mistakes...
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A Practical Guide to Crawl Stats Report
The Search Console report showing how often Google crawls a site, what it requests and how the server responds. Why does it matter? Crawl statistics reveal serv...
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A Practical Guide to The Google Indexing API
An API that notifies Google about new or removed pages, limited to specific content types. At a glance Supported types the API supports job posting and broadcas...
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Duplicate Titles Across Pages, Done Properly
Pages sharing the same title tag, common on paginated, filtered and templated sections. What is at stake Duplicate titles make listings ambiguous, and they ofte...
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How to Get Language and Country Selectors Right
The control that lets visitors choose their language or country version of a site. The key figures Visibility selectors should be findable without scrolling to...
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Healthcare SEO, Done Properly
Healthcare SEO is search optimization for providers, clinics and health information sites: hospitals and health systems, independent practices, specialty clinic...
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How to Get Legal SEO Right
Search optimization for law firms, which compete in expensive local and practice-area markets. Why does it matter? Legal search is among the most competitive co...
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