Auditing an Inherited Site: The Decisions That Matter
Assessing the search state of a site you have just taken over. Where most projects go wrong The usual mistakes: Assuming history is irrelevant Changing redirect...
2013 articles with this tag
Assessing the search state of a site you have just taken over. Where most projects go wrong The usual mistakes: Assuming history is irrelevant Changing redirect...
Agreeing with stakeholders what search work will and will not deliver, and when. Why does it matter? Most dissatisfaction with search work comes from expectatio...
Establishing search visibility for a brand new domain with no history. At a glance No history new domains have no accumulated signals Indexing pages must be dis...
Preparing search visibility for a new product, feature or range before and after launch. What is at stake Launch traffic is concentrated, and pages published on...
User research is the discipline of finding out how people actually behave and what they actually need, rather than what a product team assumes they do. It cover...
Usability testing is the practice of watching representative people attempt real tasks with a design and noting exactly where they hesitate, misread, backtrack...
Wireframing and prototyping are the part of a design project where you work out structure and flow at low fidelity, before anyone commits to visual design or wr...
Accessibility in design means shaping screens, components and flows so that people with a wide range of abilities, devices and conditions can actually use what...
Navigation design is the set of decisions that determine how people move through a product or website, how they know where they are at any moment, and how they...
Design tokens are named values for design decisions: the colors, spacing steps, type sizes, corner radii and animation durations that a product uses, stored onc...
The states a design is in when there is no data yet, data is arriving, or something has gone wrong. What is at stake They are where users spend a disproportiona...
Onboarding design is the work of getting a new user from the moment they first arrive to the moment they have actually experienced what the product is for. That...
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