2013 articles with this tag
The sequence from intent to completion, where every additional step is an opportunity to lose the user. Where most projects go wrong The usual mistakes: Deliver...
Arranging what is on a screen so the most important thing is the most prominent thing. Why does it matter? Every element competing for attention equally means n...
Mobile interface design is the practice of designing for small screens, touch input, frequent interruption and connectivity that comes and goes. It is not deskt...
The words inside an interface: labels, buttons, hints, confirmations, errors and empty states. What is at stake Interface copy does more work per word than any...
A description of who a product is for, grounded in research rather than in demographic invention. The key figures Basis research data, not assumption Useful con...
Charting a user's whole experience across time and channels, including the parts that happen outside your product. Where most projects go wrong The usual mistak...
Interfaces whose job is to present numbers so that someone can notice something and act on it. Why does it matter? Most dashboards show everything that can be m...
Giving developers what they need to build the design correctly: specifications, assets, states and the reasoning. At a glance Commonly missing states, edge case...
Testing with screen readers, keyboard-only navigation, magnification and voice control rather than only with automated tools. What is at stake Automated tools f...
Showing what is needed now and keeping the rest available but out of the way. The key figures Principle defer complexity until it is relevant Patterns defaults,...
Running two or more versions of a design against real traffic and measuring which performs better on a defined metric. Where most projects go wrong The usual mi...
The signals that tell a visitor a business is real, competent and safe to transact with. Why does it matter? Trust is decided quickly and largely unconsciously,...
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