Software App Structured Data: The Decisions That Matter
Markup for pages about software and apps that describes the application, its operating system, category, price and ratings.
Samir Haddad
Why does it matter?
It can make app pages eligible for rich results with ratings and price, which helps software pages stand out in search.
What are the numbers?
- Type SoftwareApplication, or MobileApplication and WebApplication
- Required properties name, offers.price and either aggregateRating or review
- Recommended properties applicationCategory and operatingSystem
- Free apps use a price of 0
What should I do?
- Mark up the main product page for each app
- Include genuine rating data shown on the page
- State operating systems and categories accurately
- Keep price information current
- Validate after pricing changes
What should I avoid?
Avoid:
- Ratings in markup with no visible reviews
- Marking up app category listing pages
- Outdated prices or platforms
- Invented review counts
When should I get help?
Short answer Bring in help when launching software product pages, or when app pages lose rich results.
Where this comes from
- Google Search Central — Software app structured data
- Schema.org — SoftwareApplication
The figures and practices above come from the sources listed.
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Where to go next
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