Digital Marketing & CRO
A Practical Guide to Email Segmentation
Dividing an email list into groups based on behavior, preferences, purchase history or lifecycle stage so each group receives more relevant messages. Why does i...
Tagged #Guides
2013 articles with this tag
Digital Marketing & CRO
A Practical Guide to CCPA and CPRA for Marketers
California's consumer privacy law, as amended by the California Privacy Rights Act, and what it means for tracking, targeted advertising and customer data. At a...
Digital Marketing & CRO
A Practical Guide to Global Privacy Control
A browser signal that tells websites a visitor wants to opt out of the sale or sharing of their personal information. What is at stake California requires busin...
Digital Marketing & CRO
How to Get Children's Privacy and COPPA Right
The Children's Online Privacy Protection Act, which regulates collecting personal information from children under 13 through websites, apps and online services....
Digital Marketing & CRO
Influencer Marketing Disclosures: What Actually Works
The FTC 's expectations for how brands and influencers disclose paid partnerships, free products and other material connections in social media content. Where m...
Digital Marketing & CRO
A Practical Guide to Affiliate Marketing Disclosures
Disclosing that a website or creator earns commission when readers buy through their links, as required by FTC guidance on endorsements. Why does it matter? Rea...
Digital Marketing & CRO
How to Get Popups and Interstitials Right
Overlays that appear on top of page content, such as email sign-up popups, promotions, exit-intent offers and app install banners. At a glance Google guidance i...
Digital Marketing & CRO
Social Proof: What Actually Works
Using evidence of other people's choices, such as reviews, ratings, customer logos, testimonials and usage numbers, to reassure prospective customers. What is a...
Digital Marketing & CRO
Urgency and Scarcity Messaging, Done Properly
Messages such as limited stock, countdown timers and ending offers that encourage people to act sooner. The key figures FTC concern false limited-time offers an...
Digital Marketing & CRO
A Practical Guide to Pricing Page Optimization
Improving pricing pages so prospective customers can understand plans, compare options and choose confidently. Where most projects go wrong The usual mistakes:...
Digital Marketing & CRO
Trust Signals: What Actually Works
Elements that help visitors judge whether a business is legitimate and safe to buy from, such as clear contact details, policies, reviews and secure payment cue...
Digital Marketing & CRO
How to Get Customer Lifetime Value Right
An estimate of the total revenue or profit a customer generates over their relationship with a business. At a glance Inputs average order value, purchase freque...
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