2013 articles with this tag
The Federal Trade Commission 's rules for what advertising may claim, including the evidence needed before making objective claims and the specific rules for en...
The events in Google Analytics 4 that a business marks as most important, such as purchases, leads or sign-ups, which were previously called conversions in GA4....
Groups of users defined in Google Analytics 4 by behavior, attributes or events, used for analysis and for advertising when linked to Google Ads. The key figure...
The advanced analysis area of Google Analytics 4, with techniques such as funnel exploration, path exploration, segment overlap and cohort analysis. Where most...
Exporting raw, event-level Google Analytics 4 data to Google BigQuery, where it can be queried with SQL and joined with other business data. Why does it matter?...
The rules Google Analytics uses to assign each visit to a channel, such as Organic Search, Paid Social or Email, based on source, medium and campaign values. At...
Configuring analytics so a visit that moves between your own domains, such as from a website to a separate checkout or booking domain, is tracked as one session...
A free tag management system that lets teams deploy and manage analytics and marketing tags through a web interface instead of editing site code. The key figure...
Meta's browser-based pixel and its server-to-server Conversions API, used together to send website events to Meta for measurement and ad optimization. Where mos...
LinkedIn's website tag that enables conversion tracking, website audiences for retargeting and demographic insights about site visitors. Why does it matter? It...
TikTok's website pixel and Events API, used to measure actions from TikTok ads and to optimize campaigns toward purchases or leads. At a glance TikTok Pixel bro...
A Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign. What is at stake Perfor...
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