2013 articles with this tag
The information architecture of product or technical documentation. The key figures Task orientation users arrive with a task, not a topic Search documentation...
Keeping help articles accurate, findable and useful as a product and its policies change. Where most projects go wrong The usual mistakes: Articles with no owne...
Making a written style guide actually change how content is written. Why does it matter? Style guides that exist only as documents are ignored, and consistency...
Building and running a group of freelance writers who produce content regularly. At a glance Onboarding writers need product and audience context Briefs quality...
The final check for errors in spelling, grammar, links, facts and formatting before publishing. What is at stake Errors undermine credibility, and most are caug...
Prewritten replies support teams use for common customer questions. The key figures Consistency macros keep answers aligned with policy Personalization unedited...
Written procedures that describe how work is done inside an organization. Where most projects go wrong The usual mistakes: Procedures written once at project en...
Building frequently asked question content from real support tickets and search queries. Why does it matter? FAQs invented in meetings answer questions nobody a...
Selecting an external partner to produce content, and what to test before committing. At a glance Subject expertise specialist topics need writers who understan...
Handling websites, publications and messaging when organizations merge or are acquired. What is at stake Two content estates meet, with duplicate pages, conflic...
Running content standards across several brands or business units in one organization. The key figures Shared standards accessibility and accuracy apply everywh...
Conversion rate optimization is the discipline of systematically improving the proportion of visitors who complete a desired action on a website or app, whether...
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