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Content Strategy

A Practical Guide to Proofreading and Quality Checks

The final check for errors in spelling, grammar, links, facts and formatting before publishing.

Dana Whitfield Founder & Strategy Director 2 min read 20 views
A Practical Guide to Proofreading and Quality Checks

What is at stake

Errors undermine credibility, and most are caught by a structured check rather than more reading.

The playbook

  1. Use a publishing checklist
  2. Have someone other than the author check
  3. Automate spelling and link checking
  4. Verify facts and figures against sources
  5. Check formatting on mobile before publishing

Where it goes wrong

Avoid:

  • Authors as the only checker
  • Checks skipped under deadline
  • Links never verified
  • Formatting checked only on desktop
What to do and what to avoid with proofreading and quality checks, side by side
Good practice against the usual mistakes, from the sources listed below.

The numbers behind it

Published figures for Proofreading and Quality Checks
MeasureFigure
Fresh eyesauthors miss their own errors
Checklistsmake checks repeatable
Linksbroken links are a common publishing error
Automationspelling and link checks can be automated

Getting outside help

When to hand it over: Bring in help when published errors keep appearing.

Where this comes from

The figures and practices above come from the sources listed.

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Where to go next

Spotted something wrong? Report an error on this page. We correct on the page and say what changed.

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The work behind this article, and what it costs.

Dana Whitfield

Fifteen years across editorial, product and brand. Writes mostly about positioning, content systems and the decisions that get made before anyone opens a design tool.

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