Content Strategy
A Practical Guide to List Articles
Articles structured as numbered lists, from tool roundups to tips and examples. Where most projects go wrong The usual mistakes: Padding lists to hit a round nu...
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2013 articles with this tag
Content Strategy
Interactive Tools and Calculators: The Decisions That Matter
Calculators, assessments and configurators published as content to help people make decisions. Why does it matter? Tools answer questions articles cannot and at...
Content Strategy
How to Get Infographics as Content Right
Visual summaries that combine data, illustration and short text to explain a topic. At a glance Accessibility images of text need text alternatives Search text...
Content Strategy
Editorial Quality Rubrics: The Decisions That Matter
A defined standard for what good content looks like, used to review drafts consistently. What is at stake Without a rubric, feedback is personal preference, and...
Content Strategy
A Practical Guide to Comments and Community on Articles
Reader comments and discussion attached to published content, and how they are moderated. The key figures Moderation requires ongoing time and clear rules Spam...
Content Strategy
Archiving and Unpublishing Content: What Actually Works
Deciding what to do with content that is outdated, wrong or no longer relevant. Where most projects go wrong The usual mistakes: Silent deletion of popular page...
Content Strategy
Patient Education Materials, Done Properly
Written material that explains conditions, treatments and instructions to patients and families. Why does it matter? Health material is often written far above...
Content Strategy
Safety Data Sheets and Hazard Content, Done Properly
Documentation about chemical hazards, handling and emergency measures that accompanies many products. At a glance Standard format safety data sheets follow a de...
Content Strategy
Assembly and Operating Instructions: The Decisions That Matter
The instructions that ship with products, covering assembly, operation, maintenance and safety. What is at stake Bad instructions generate support calls and ret...
Content Strategy
A Practical Guide to HR Policies and Employee Handbooks
Written policies covering conduct, leave, benefits and procedures for employees. The key figures Jurisdiction employment rules vary by state Acknowledgment empl...
Content Strategy
Grant Writing for Nonprofits: What Actually Works
Applications to foundations and government programs for funding. Where most projects go wrong The usual mistakes: Generic applications sent to many funders Impa...
Content Strategy
How to Get Technical Documentation for Manufacturers Right
Manuals, specifications and maintenance documentation for industrial products. Why does it matter? Technical documentation supports safety, service and complian...
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