2013 articles with this tag
Buying display and video inventory through automated auctions, and the files publishers use to declare authorized sellers. At a glance ads.txt an IAB Tech Lab s...
TikTok's ad format that promotes existing organic posts, from a brand's own account or a creator's account with permission. What is at stake Spark Ads keep the...
The National Do Not Call Registry and related rules that restrict telemarketing calls to consumers. The key figures Registry the FTC operates the National Do No...
Programs that encourage employees to share company content and news on their own social accounts. Where most projects go wrong The usual mistakes: Scripted iden...
Deciding which fields a lead form asks for, and when to ask for them. Why does it matter? Every extra field costs completions, but too few fields leaves sales w...
How quickly a business responds after someone submits an inquiry. At a glance Decay interest falls quickly after the initial inquiry Routing leads must reach th...
Scoring leads on fit and behavior so sales can prioritize who to contact first. What is at stake Not all leads deserve the same attention, and scoring focuses l...
Keeping customer relationship data accurate, deduplicated and complete. The key figures Duplicates multiple records split history and confuse reporting Decay co...
A written agreement between marketing and sales about what qualifies as a lead and what happens next. Where most projects go wrong The usual mistakes: Different...
Systematically testing ad images, video and copy to find what performs, rather than changing everything at once. Why does it matter? Creative usually drives mor...
The decline in ad performance as the same people see the same ad repeatedly, and the settings that limit exposure. At a glance Frequency measures average impres...
Audiences built by finding people similar to an existing customer list or website audience. What is at stake Lookalikes can extend reach efficiently, but they i...
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