How to Get TikTok Spark Ads Right
TikTok's ad format that promotes existing organic posts, from a brand's own account or a creator's account with permission.
Samir Haddad
What is at stake
Spark Ads keep the look of organic content and retain engagement on the original post, which often performs better than standard ads.
The playbook
- Get written creator agreements
- Use the disclosure tools for paid partnerships
- Test several creator videos
- Track authorization expiry dates
- Refresh creative regularly
Where it goes wrong
Avoid:
- Using creator content without authorization
- Undisclosed paid partnerships
- Expired authorization codes
- Overproduced ads that clash with the feed
The numbers behind it
| Measure | Figure |
|---|---|
| Organic posts | Spark Ads promote existing posts |
| Creator authorization | creators grant permission through a code |
| Engagement | likes and comments accrue to the original post |
| Disclosure | paid partnerships must be disclosed |
Getting outside help
When to hand it over: Bring in help when running creator campaigns at scale.
Where this comes from
- TikTok for Business — Spark Ads
- Federal Trade Commission — Disclosures 101 for Social Media Influencers
The figures and practices above come from the sources listed.
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Where to go next
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