2013 articles with this tag
Spaces where customers interact with each other and the brand, such as forums, groups and user events. Why does it matter? Communities create support, feedback...
Identifying influencers and creators to work with, and checking their audience and history before committing. At a glance Engagement quality comments and saves...
Getting permission to use customer photos, videos and reviews in advertising. What is at stake Reposting customer content in ads without permission creates copy...
Buying advertising in podcasts, whether host-read, produced spots or dynamically inserted ads. The key figures Host-read ads carry the host's credibility and re...
Managing how advertising budgets are spent across a period so money is neither exhausted early nor left unspent. Where most projects go wrong The usual mistakes...
The professional conduct rules that govern how law firms may advertise and solicit clients. Why does it matter? Legal marketing is regulated by state bars, and...
The SEC Marketing Rule and related requirements that govern how investment advisers promote their services. At a glance Marketing Rule governs advertisements by...
State-level rules on how insurance products may be advertised, including licensing and disclosure requirements. What is at stake Insurance is regulated state by...
Marketing rules for healthcare providers, where patient information and communications are protected by federal privacy rules. The key figures Authorization mar...
The rules governing vehicle advertising, covering pricing, financing claims and availability. Where most projects go wrong The usual mistakes: Bait advertising...
The federal rules that prohibit discriminatory advertising and targeting in housing. Why does it matter? Housing advertising cannot indicate preferences based o...
Federal and platform rules on how alcoholic drinks may be advertised. At a glance TTB the Alcohol and Tobacco Tax and Trade Bureau regulates alcohol advertising...
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