Search Intent Mapping
Matching each topic to what searchers want at that moment, whether learning, comparing or buying, and choosing the right page type for it.
- Price
- From $2,400.00 per engagement
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Your target keywords or topics, the pages you already have, and access to search results in your target market.
What you get back
A map linking each keyword to the searcher's intent, the page type that serves it, and the existing page or new content that should target it.
What to check before you sign off
Search a few keywords yourself and look at the current top results. If they are mostly comparison pages and you planned an article, the intent may be misread.
Part of Topic & Keyword Mapping. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content and Search Intent Alignment Right
Making sure each piece of content is the kind of thing that satisfies the query it targets.
Content StrategyHow to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Often combined with Search Intent Mapping
The work that usually sits either side of this one. One team handles all of it, under one brief.
Keyword Research & Mapping
Finding the searches your customers use and assigning each one to a single page, so pages do not compete for the same te...
Priced per project
SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can re...
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Paid Search
Search advertising on Google and Microsoft Ads, from keywords and bidding to ad copy and landing pages, managed for cost...
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Domain & Search Migration
Moving to a new domain or brand name without losing search visibility, using redirects, updated listings and careful mon...
Priced per project
Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.