Content Gap Analysis
Finding the questions your audience asks that neither you nor your competitors answer well, which are often the easiest wins.
- Price
- From $2,400.00 per engagement
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Your site and main competitors, access to search console and keyword tools, and the topics and questions your sales and support teams hear.
What you get back
A list of gaps where searchers or customers need answers that you and your competitors do not provide well, with search demand and priority for each.
What to check before you sign off
Check each gap with your sales or support teams. The most valuable gaps are often questions customers ask that keyword tools do not show clearly.
Part of Topic & Keyword Mapping. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Often combined with Content Gap Analysis
The work that usually sits either side of this one. One team handles all of it, under one brief.
Keyword Research & Mapping
Finding the searches your customers use and assigning each one to a single page, so pages do not compete for the same te...
Priced per project
SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can re...
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Video Background Editing
Green screen, rotoscope and masking — frame by frame where it matters.
From $1.50 per frame
Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.