Topic Cluster Design
Grouping related topics around a main page with supporting articles that link together, so the site shows real depth on the subjects that matter.
- Price
- From $2,400.00 per engagement
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Your main topics, keyword research, existing content and site structure, and the products or services each topic supports.
What you get back
Topic clusters with pillar pages, supporting content, internal linking plans and a list of existing pages to include, update or merge.
What to check before you sign off
Check that every supporting page links to its pillar and that the pillar links to supporting pages. Clusters are only effective when the links reflect the structure.
Part of Topic & Keyword Mapping. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
A Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Content StrategyHow to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Often combined with Topic Cluster Design
The work that usually sits either side of this one. One team handles all of it, under one brief.
Topic Cluster Planning
Organizing content into a main page and supporting articles that link to each other, so search engines see real depth on...
Priced per project
Keyword Research & Mapping
Finding the searches your customers use and assigning each one to a single page, so pages do not compete for the same te...
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
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Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...
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Logo Design
Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...
Priced per project
Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.