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3D Design & Development

Store Layout Visualization: The Decisions That Matter

3D planning of retail spaces, including fixtures, merchandising and customer flow.

Imogen Clarke Imaging & 3D Lead 2 min read 24 views
Store Layout Visualization: The Decisions That Matter

The key figures

Accessibility
routes and counters must meet accessibility standards
Fixtures
real fixture dimensions drive the layout
Sight lines
product visibility shapes sales
Iteration
layouts can be tested before building

Why this is worth getting right

Visualizing a store before fit-out catches problems that cost far more to fix in a built space.

Do this, not that

Do

  • Model real fixture dimensions
  • Check accessible routes and reach ranges
  • Test sight lines from entrances
  • Try several layouts before committing
  • Share visuals with store teams for feedback

Don’t

  • Layouts that ignore accessible route widths
  • Fixtures modeled at approximate sizes
  • Plans reviewed only by head office
  • Visuals that hide back-of-house needs

When to bring in help

Our advice Bring in help before retail fit-outs.

Where this comes from

The figures and practices above come from the sources listed.

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Where to go next

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The work behind this article, and what it costs.

Imogen Clarke

Stills, retouching and real-time 3D. Writes about color management, asset pipelines and getting heavy visual work into a browser.

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