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Photography & Product Visuals

Photographic Color Grading: What Actually Works

Applying a consistent tonal and color treatment across a set of images so they read as one body of work.

Imogen Clarke Imaging & 3D Lead 2 min read 22 views
Photographic Color Grading: What Actually Works

The key figures

Consistency mechanism
presets or profiles applied as a base
Base correction
applied before any stylistic treatment
Calibration
a calibrated display is a prerequisite
Skin tones
the most sensitive area to a strong treatment
Output dependence
a treatment that works on screen may not in print

Why this is worth getting right

A brand's photography is recognized by its treatment as much as its subject matter, and consistency requires a defined approach rather than per-image taste.

Do this, not that

Do

  • Correct each image to a neutral base before applying a look
  • Define the treatment once and apply it as a starting point
  • Grade on a calibrated display
  • Check skin tones under any strong treatment
  • Test the treatment in every output medium it will be used in

Don’t

  • Grading each image to taste with no defined approach
  • Strong treatments applied before basic correction
  • Looks that break skin tones
  • Grading on an uncalibrated screen

When to bring in help

Our advice Bring in help when a library looks inconsistent, when a brand photographic treatment must be defined, or when imagery must match across photographers.

Where this comes from

The figures and practices above come from the sources listed.

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Where to go next

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The work behind this article, and what it costs.

Imogen Clarke

Stills, retouching and real-time 3D. Writes about color management, asset pipelines and getting heavy visual work into a browser.

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