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Product Variants Markup: The Decisions That Matter
Structured data that groups product variants, such as sizes and colors, under a single product group, showing how the variants relate to each other. What is at...
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Technical fixes, content structure and measurement that compound into durable visibility.
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Crawl Budget: What Actually Works
How many URLs a search engine can and wants to crawl on a site in a given period, determined by the server's capacity and how much demand there is for the conte...
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A Practical Guide to Googlebot and Crawler Verification
Google's crawlers, how they identify themselves, and how to verify that a visitor claiming to be Googlebot really comes from Google. Where most projects go wron...
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Robots Meta Tags and Noindex: The Decisions That Matter
Page-level instructions, in a meta tag or X-Robots-Tag header, that control whether a page is indexed and how its snippet can be shown. Why does it matter? Noin...
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Site Moves and Domain Changes: What Actually Works
Moving a website to a new domain, protocol or URL structure while keeping search visibility, using redirects and Search Console's Change of Address tool. At a g...
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A Practical Guide to Soft 404 Errors
Pages that tell visitors something does not exist, such as an out-of-stock or empty search page, while returning a 200 success status to crawlers. What is at st...
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Site Names and Favicons in Search: What Actually Works
The site name and small icon Google shows next to results, taken from the site's structured data, title and favicon. The key figures Site name source WebSite st...
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Search Console Page Indexing Report: The Decisions That Matter
The Search Console report that shows which known pages are indexed, which are not, and the reason for each excluded page. Where most projects go wrong The usual...
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URL Inspection Tool: The Decisions That Matter
The Search Console tool that shows Google's indexed version of a specific URL and can test the live page, including rendering, canonical selection and indexabil...
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How to Get Manual Actions Right
Penalties applied by a person at Google when a site violates spam policies, reported in Search Console with the affected pages and the issue found. At a glance...
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Hacked Sites and Security Issues: The Decisions That Matter
Compromised websites that serve spam, malware or deceptive content, and the Search Console report that flags them. What is at stake Hacked content can trigger b...
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How to Get Removing Content from Google Search Right
The tools and methods for getting pages or images out of Google's results, from temporary removal requests to permanent fixes such as deletion or noindex. The k...
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Technical fixes, content structure and measurement that compound.
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