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A Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied on. Wh...
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Technical fixes, content structure and measurement that compound into durable visibility.
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Content Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library. At a glance Options update, consolidate, redirect, noindex or delete Co...
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A Practical Guide to Search Console
The reporting tool that shows how a search engine sees your site: queries, coverage, enhancements and errors. What is at stake It is the only source of first-pa...
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Core Updates and Ranking Volatility: The Decisions That Matter
The broad changes search engines make to their ranking systems, and the movement they cause across many sites at once. The key figures Announcement core updates...
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How to Get International SEO Right
International SEO is the work of serving each language and market the right content, at the right URL, with the right signals, so that search engines show a Fre...
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A Practical Guide to E-commerce SEO
Search optimization for sites with large catalogs, faceted navigation and products that come and go. Why does it matter? The problems are structural rather than...
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Page Speed and SEO: What Actually Works
The relationship between how fast a page loads and how it performs in search — as a ranking input and, more importantly, as a conversion factor. At a glance Ran...
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Structured Data and Rich Results, Done Properly
Markup that describes a page's content in a standard vocabulary so it can be eligible for enhanced search result features. What is at stake It is one of the few...
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How to Get Log File Analysis Right
Reading server logs to see exactly which URLs crawlers requested, when, and what they received. The key figures What logs record every request, including crawle...
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Featured Snippets and SERP Features, Done Properly
The result formats that appear above or alongside the standard listings: snippets, panels, people-also-ask blocks and the rest. Where most projects go wrong The...
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How to Get SEO Reporting and Attribution Right
Turning search data into a report that answers what changed, why, and what to do next. Why does it matter? Most SEO reports list metrics nobody acts on, because...
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A Practical Guide to Site Architecture for SEO
How pages are organized and linked so that importance, topic relationships and crawl paths are clear. At a glance Depth pages far from entry points are crawled...
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What we do about this
All servicesThe work behind this topic, and what it costs.
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Technical SEO
Whether a search engine can crawl, render and understand the site.
From $3,800.00 per audit
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On-Page SEO
Improving individual pages so they match what searchers want: content, titles, headings, interna...
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Content & Authority
Publishing what only you can say.
From $750.00 per month
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E-commerce SEO
Search optimization for online stores, from category and product pages to faceted filters and sh...
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Local SEO
Getting your business found in local searches and Google Maps, through your Business Profile, re...
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SEO Reporting & Analytics
Measuring what SEO work actually achieves, from rankings and traffic to leads and revenue, with...
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Hire SEO Specialists
Experienced SEO specialists working on your site part-time or full-time, for teams that need the...
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SEO Services
Technical fixes, content structure and measurement that compound.
From $3,200.00 per month