Mobile SEO: What Actually Works
Ensuring the mobile version of a site — which is the version indexed — is complete, fast and usable. What is at stake Under mobile-first indexing the mobile ver...
Category · 163 articles
Technical fixes, content structure and measurement that compound into durable visibility.
Ensuring the mobile version of a site — which is the version indexed — is complete, fast and usable. What is at stake Under mobile-first indexing the mobile ver...
The HTTP responses that tell a browser and a crawler what happened to a URL: it moved, it is gone, it is here. The key figures 301 permanent redirect 302 tempor...
The document that tells a writer what a page must cover, who it is for, and what it has to beat. Where most projects go wrong The usual mistakes: Briefs that ar...
Cannibalization and keyword overlap describe what happens when several pages on one site compete for the same query, so none of them establishes itself. Search...
Making content built and rendered by JavaScript reliably discoverable and indexable. At a glance Rendering Googlebot renders JavaScript, in a second pass Delay...
The practices Google publishes as grounds for ranking a page or a whole site lower, or removing it from results, from cloaking and hidden text to the abuse poli...
The clickable headline Google shows for a result, usually taken from the page's title element, and the snippet text beneath it, which may come from the meta des...
How a long list of items, such as products or articles, is split across several URLs or loaded progressively as a visitor scrolls or clicks to see more. Why doe...
Generated summaries and conversational answers shown in search results, such as Google's AI Overviews and AI Mode, which link to web pages as their sources. At...
Bing Webmaster Tools is Microsoft's reporting and submission service for Bing, and IndexNow is an open protocol a site uses to notify participating search engin...
The rel values that tell search engines how to treat a link: sponsored for paid placements, ugc for user-generated content, and nofollow for links you do not wa...
Schema.org markup for news articles, blog posts and other written content that tells search engines the headline, images, dates and authors of a page. Where mos...
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The work behind this topic, and what it costs.