2013 articles with this tag
Explainer video animation is the craft of turning an abstract product, process or idea into a short animated piece that a viewer understands on the first watch....
Kinetic typography is type that moves: words that appear, build, emphasize and transition as the main visual element of a piece, rather than sitting underneath...
Animated logos and stings are the short animated treatments of an identity that open, close or punctuate a piece of content: the two-second reveal before a prod...
Lottie and vector animation for the web means animation that ships as vector data, usually a JSON file describing shapes, paths, colors and keyframes, and is dr...
Motion systems and guidelines are the agreed set of durations, easing curves and named patterns that make every animated moment in a product or brand feel like...
Data visualization in motion means animating charts and figures so that change over time is shown rather than described. Instead of a caption that says enrollme...
After Effects project organization is the unglamorous discipline of structuring a compositing project so that it can be revised, handed over and rendered withou...
Rendering and output for motion is the last step of every animation project: getting the finished work out of After Effects, Cinema 4D, Blender, Resolve or what...
Social media motion assets are animated pieces built for the feed: vertical and square videos, animated product cards, kinetic type, short explainer loops and t...
Character animation is the craft of moving a figure so that it reads as having intent, weight and personality rather than as a set of shapes sliding around a sc...
Transitions and scene changes are the moments where one shot, scene or state becomes the next. In a live-action edit that might be a straight cut from a wide sh...
Templating motion for scale means building an animated asset once, as a controlled system, so that dozens or hundreds of versions can be produced without anyone...
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