Storefront Build
Building the customer-facing store: home, category, product and search pages designed to help shoppers find and buy.
- Price
- From $4,800.00 per project
- Free trial
- A free technical review of one page, written up, no card, no commitment.
Part of E-commerce Development. How the work runs and what it costs across the family are set out in the web design & development guide.
What Storefront Build covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Category & Collection Pages
Category pages with useful filters, sorting and product cards, built to help shoppers narrow down a large range quickly.
Priced per project
Product Detail Pages
Product pages with clear photos, variants, delivery information and reviews, the page where most buying decisions are ma...
Priced per project
Search & Faceted Navigation
Site search and filters that understand typos and synonyms and return relevant products, since shoppers who search usual...
Priced per project
Merchandising Tools
Tools for your team to feature products, run promotions and reorder collections without asking a developer each time.
Priced per project
Rates and common questions for this work are on the Web Design & Development page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Checkout Optimization Right
A field guide to checkout optimization: cost transparency, guest checkout, lean forms, autofill, error recovery, payment trust and step-level measurement.
E-commerce DevelopmentProduct Page Design, Done Properly
Learn how to design product pages that answer every buyer question: imagery, variants, delivery, returns, copy, structured data and catalog templates.
E-commerce DevelopmentPayment Integration: What Actually Works
A phase-by-phase payment integration playbook: PCI scope, 3-D Secure, idempotency, webhooks, refunds and daily reconciliation, with checks for each step.
Storefront Build vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Product Feed & Catalog Setup vs Storefront Build
Which you need, what each costs, and when a project wants both — product feed & catalog setup compared with storefront build.
Storefront Build vs Subscription & Recurring Billing
Which you need, what each costs, and when a project wants both — storefront build compared with subscription & recurring billing.
E-commerce Development by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and Agtech
- Auto Parts and Aftermarket
- Beauty and Cosmetics
- Consumer Electronics
- E-commerce and DTC Brands
- Fashion and Apparel
- Fitness and Wellness
- Food and Beverage
- Furniture and Home Goods
- Industrial Equipment
- Jewelry and Watches
- Manufacturing and Industrial
- Marketplaces and Aggregators
- Media and Publishing
- Nonprofits
- Pet Products
- Regulated Retail and Cannabis
- Restaurants and Food Service
- Sports and Outdoor
- Toys and Games
Often combined with Storefront Build
The work that usually sits either side of this one. One team handles all of it, under one brief.
E-commerce SEO
Search optimization for online stores, from category and product pages to faceted filters and shopping feeds, focused on...
Priced per project
Content Brief Development
Detailed briefs for writers covering the search intent, questions to answer, sources to use and pages to link to, so con...
Priced per project
Logo Design
Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...
Priced per project
Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...
Priced per project
Email Template Development
Email templates that display correctly across Gmail, Outlook and Apple Mail on phones and desktops, and that your team c...
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Related services
Try it free: a free technical review of one page, written up.
No card and no commitment. If the standard is not what you need, you have lost nothing.