Commercial Copywriting
Copy written to sell: landing pages, product descriptions, ads and emails, focused on what makes a buyer act.
- Price
- From $0.45 per word
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
Part of Content Production. How the work runs and what it costs across the family are set out in the content strategy guide.
What Commercial Copywriting covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Landing Page Copy
Copy for a single page with a single goal, built around the visitor's main question and objection, and tested against th...
Priced per project
Service Page Copy
Copy for service pages that explains what you do, who it is for, what it costs and how to start, in the words your custo...
Priced per project
Product Description Writing
Unique product descriptions that explain what a product does and who it is for, instead of copying the manufacturer's te...
Priced per project
Ad & Email Copy
Short copy for ads and email campaigns, written in several versions for testing and kept within each platform's length a...
Priced per project
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Commercial Copywriting vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Often combined with Commercial Copywriting
The work that usually sits either side of this one. One team handles all of it, under one brief.
SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can re...
Priced per project
Content & Authority
Publishing what only you can say.
From $750.00 per month
Videography Post Production
Editing footage you have already shot into finished videos, for businesses, creators and personal projects.
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Newsletter Production
Writing, designing and sending a regular newsletter people actually open, with content planned ahead and results reviewe...
Priced per project
Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.