Product Description Writing
Unique product descriptions that explain what a product does and who it is for, instead of copying the manufacturer's text every other store uses.
- Price
- From $0.45 per word
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Product data such as specifications, materials and dimensions, images, your target customers, and your product page template and character limits.
What you get back
Unique product descriptions with benefits, key specifications and use cases, written to your template and ready to import into your store.
What to check before you sign off
Check specifications against your product data. Descriptions that sound good but contain wrong sizes or materials lead directly to returns.
Part of Commercial Copywriting. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Often combined with Product Description Writing
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.