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Content Strategy

Terminology Management, Done Properly

Maintaining an approved list of product names, technical terms and preferred wording, with translations, so content stays consistent.

Dana Whitfield Founder & Strategy Director 2 min read 21 views
Terminology Management, Done Properly

The key figures

Termbase
a structured list of terms with definitions and translations
Forbidden terms
outdated or incorrect words to avoid
Translation tools
can enforce terminology automatically
Ownership
someone must approve new terms

Why this is worth getting right

Inconsistent terms confuse readers and translators, and terminology problems multiply across languages and channels.

Do this, not that

Do

  • Create an approved term list
  • Include definitions and usage notes
  • Share terms with writers and translators
  • Update terms when products change
  • Check content for forbidden terms

Don’t

  • Several names for one feature
  • Terminology decided by each writer
  • Translations that vary between documents
  • Outdated product names in live content

When to bring in help

Our advice Bring in help when products have inconsistent names across content or languages.

Where this comes from

  • ISO — ISO 704 Terminology work: Principles and methods
  • Microsoft Learn — Microsoft terminology collection

The figures and practices above come from the sources listed.

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The work behind this article, and what it costs.

Dana Whitfield

Fifteen years across editorial, product and brand. Writes mostly about positioning, content systems and the decisions that get made before anyone opens a design tool.

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