How to Get Managing Price Changes Right
Updating prices across a store, feeds, marketplaces and marketing without confusing customers.
Marcus Adeyemi
Why does it matter?
Price changes that appear inconsistently across channels cause complaints, disputes and feed disapprovals.
What are the numbers?
- Feeds shopping feeds must match landing page prices
- Caching cached pages can show old prices
- Carts existing carts may hold old prices
- Communication advance notice reduces complaints on subscriptions
What should I do?
- Change prices in one source of truth
- Refresh feeds and caches immediately
- Decide how existing carts are handled
- Notify subscription customers in advance
- Check marketplaces after every change
What should I avoid?
Avoid:
- Prices differing between ads and site
- Silent increases for subscribers
- Stale cached pricing
- Manual updates across many systems
When should I get help?
Short answer Bring in help when prices change frequently across channels.
Where this comes from
- Google Merchant Center Help — Price and availability
- Federal Trade Commission — Advertising FAQs: A guide for small business
The figures and practices above come from the sources listed.
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Where to go next
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