Fashion Lookbook Editing, Done Properly
Editing seasonal fashion imagery for lookbooks, campaigns and wholesale catalogs.
Imogen Clarke
At a glance
- Color accuracy buyers order from these images
- Consistency a look must hold across the whole book
- Body retouching changing bodies raises ethical and disclosure issues
- Deadlines market weeks impose hard deadlines
Why it matters
Why it matters: Lookbooks set the season's visual tone while still needing accurate garment color and fit.
Best practice
- Match garment colors to samples
- Define a consistent grade for the season
- Set clear limits on body retouching
- Work to a versioned editing recipe
- Plan capacity around market deadlines
Common pitfalls
Watch out for:
- Color grades that distort garment color
- Inconsistent looks within one book
- Undisclosed body reshaping
- Last-minute grade changes across hundreds of images
When to call in a specialist
Bottom line Bring in help when lookbooks drive wholesale orders.
Where this comes from
- Federal Trade Commission — FTC Policy Statement on Deception
- Adobe Help Center — Photoshop User Guide
The figures and practices above come from the sources listed.
Working on something like this?
We take on Image Editing & Retouching work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
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