A Practical Guide to Pinterest Ads
Advertising on Pinterest, where people search and save ideas for future plans and purchases, using promoted pins, shopping ads and conversion tracking.
Samir Haddad
At a glance
- Ad formats standard, video, carousel and shopping ads
- Pinterest tag tracks conversions on the advertiser's site
- Conversions API Pinterest offers server-side conversion sending
- Catalogs product feeds power shopping ads
Why it matters
Why it matters: Pinterest users often plan purchases ahead, which suits categories such as home, fashion, food and weddings.
Best practice
- Use vertical images designed for the feed
- Install the Pinterest tag and verify events
- Upload a product catalog for shopping ads
- Plan seasonal campaigns early
- Use keywords that match how people search
Common pitfalls
Watch out for:
- Horizontal images cropped awkwardly
- Launching seasonal campaigns too late
- Running without conversion tracking
- Generic stock imagery
When to call in a specialist
Bottom line Bring in help when entering Pinterest advertising, or when catalog ads are not delivering.
Where this comes from
- Pinterest Business — Pinterest ads
- Pinterest Business — Pinterest tag
The figures and practices above come from the sources listed.
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