Content Performance vs Content Production
Which you need, what each costs, and when a project wants both — content performance compared with content production.
Last revised
Both sit under Content Strategy, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
The quick verdict
In short More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Content Strategy sets that out.
Side by side
| Content Performance | Content Production | |
|---|---|---|
| Starts at | From $6,500.00 per month | From $0.45 per word |
| Typical turnaround | — | 5–10 working days |
Choose Content Performance if
- Budget is the binding constraint: this starts at $6,500.00 per month against $0.45 per word for content production
- The job is specifically attribution & assisted conversions, which sits under this one
- The job is specifically content ROI reporting, which sits under this one
- The job is specifically measurement framework, which sits under this one
Choose Content Production if
- Budget is the binding constraint: this starts at $0.45 per word against $6,500.00 per month for content performance
- The job is specifically blog & article writing, which sits under this one
- The job is specifically commercial copywriting, which sits under this one
- The job is specifically content briefs, which sits under this one
What each one is
- Content Performance Measuring whether content is doing its job, from traffic and engagement to leads and sales, and using that to decide what to do next.
- Content Production Articles, commercial copy and documentation produced from briefs and sources rather than from a keyword and a word count.
Questions we get on this specific choice
Is one of them cheaper?
Content Performance starts at $6,500.00 per month and content production at $0.45 per word. Complexity and volume move both, and the cheaper unit is not always the cheaper job.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- Content Performance — what it is, in full, with its own pricing
- Content Production — the same for the alternative
- Content Strategy pricing — both rates side by side with the US market ranges
- Try it free — one 800-word piece, researched and sourced, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
