Brand Naming vs Brand Positioning
Which you need, what each costs, and when a project wants both — brand naming compared with brand positioning.
Last revised
Both sit under Brand Strategy, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
In one line each
- Brand Naming
- Finding a name for a company, product or service that is distinctive, easy to say and available to use.
- Brand Positioning
- Defining where your brand sits in its market: who it serves, what it offers that others do not, and why customers should believe it.
Head to head
| Brand Naming | Brand Positioning | |
|---|---|---|
| Starts at | From $4,200.00 per project | From $4,200.00 per project |
| Services underneath | 4 | 5 |
Pick Brand Naming when
Brand Naming:
- The job is specifically domain & handle availability, which sits under this one
- The job is specifically linguistic & cultural check, which sits under this one
- The job is specifically name generation, which sits under this one
Pick Brand Positioning when
Brand Positioning:
- The job is specifically audience & segment definition, which sits under this one
- The job is specifically brand architecture, which sits under this one
- The job is specifically category & competitor analysis, which sits under this one
When you need both
Verdict More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Brand Strategy sets that out.
Questions we get on this specific choice
Is one of them cheaper?
They start at the same rate, so the choice is about what the job needs rather than about budget. Complexity moves both.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- Brand Naming — what it is, in full, with its own pricing
- Brand Positioning — the same for the alternative
- Brand Strategy pricing — both rates side by side with the US market ranges
- Try it free — a free written review of your current identity, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
