MediaScaleUp · Writing
Product visualization, animation and real-time 3D that works in a browser, not just a render.
134 articles in 3D Design & Development · every discipline
Rebuilding a dense sculpted or scanned model as clean, efficient geometry suitable for animation or real-time use. The key figures Sculpt density often millions...
Flattening a three-dimensional surface into two dimensions so textures can be applied to it predictably. Where most projects go wrong The usual mistakes: Seams...
Lighting and rendering is the stage of a 3D project where a model stops being geometry and becomes an image: you place lights, choose or build an environment, a...
Moving objects and characters over time with timing, spacing and weight that reads as intentional. At a glance Keyframes the poses; interpolation fills between...
Building the control structure — joints, deformers and controls — that lets an animator pose a model efficiently. What is at stake A rig is infrastructure: anim...
Interactive product viewers that let a customer change materials, colors and options and see the result immediately. The key figures Combinatorial growth option...
Preparing 3D models for viewing in a real environment through a phone, at real-world scale. Where most projects go wrong The usual mistakes: Models at arbitrary...
Architectural visualization is the work of producing images, animations and walkthroughs of buildings and interiors before they exist. Architects use it to test...
Recording real movement and transferring it onto a rigged character, then correcting the artifacts the capture introduces. Why does it matter? Capture gives rea...
Reducing the cost of a scene — draw calls, memory, geometry and texture — so it runs at frame rate on the target hardware. Where most projects go wrong The usua...
Moving assets between applications without losing geometry, materials, rigs or scene structure. At a glance Delivery format for the web glTF and GLB Film and in...
Using physics solvers for cloth, hair, fluid, smoke and rigid bodies rather than animating those things by hand. What is at stake Simulation produces motion nob...
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