2013 articles with this tag
Capturing product or brand video during a photo shoot, using the same set, products and lighting for efficiency. What is at stake Short video clips increasingly...
Planning and shooting images for social platforms, including vertical formats, crop-safe compositions and content designed for feeds. The key figures Formats ve...
Taking several photos at different exposures to capture detail in both bright and dark areas, then combining them. Where most projects go wrong The usual mistak...
How a camera measures light and chooses exposure, including metering patterns and modes such as manual, aperture priority and shutter priority. Why does it matt...
Photographing clothing on models to show fit, drape and scale, with consistent poses and crops across a collection. At a glance Consistency same poses, crops an...
How warm or cool light appears, measured in kelvin, and how photographers match light sources and white balance to it. What is at stake Mixed or mismatched colo...
How accurately a light source reproduces colors, measured with metrics such as the Color Rendering Index and the Television Lighting Consistency Index. The key...
Filters that reduce reflections and glare from non-metallic surfaces such as glass, water and glossy packaging, and deepen skies. Where most projects go wrong T...
Lenses that shift to correct perspective and tilt to change the plane of focus, used for architecture, interiors and product photography. Why does it matter? Sh...
Arranging products, props and space in the frame, using principles such as balance, negative space and leading lines. At a glance Rule of thirds placing subject...
Choosing dimensions, aspect ratios and file sizes for product images so they display sharply and consistently on store platforms. What is at stake Images that a...
The steps from importing and backing up a shoot to culling, editing, retouching, exporting and delivering images. The key figures Stages import, backup, cull, e...
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