2013 articles with this tag
Shaping artificial light with modifiers, position and ratio to describe a subject the way you intend. The key figures Apparent size a larger, closer source give...
Setting the neutral reference so that whites look white and every other color follows correctly. What is at stake Color accuracy in product photography is comme...
Choosing focal length for the perspective it produces, not only for how much fits in the frame. Where most projects go wrong The usual mistakes: Wide lenses clo...
How much of a scene is acceptably sharp, controlled by aperture, distance and focal length together. Why does it matter? In product work the usual failure is to...
Producing imagery that meets the published requirements of the marketplaces and platforms it will be listed on. At a glance Common requirements background color...
Showing a product in use or in a setting, rather than isolated against a plain background. What is at stake Context answers questions a cut-out cannot — scale,...
Shooting glass, metal, polished and transparent items, where the subject mostly shows you the room. The key figures Reflective surfaces show the light source an...
Shooting directly to a computer so images can be reviewed, named and processed as they are captured. Where most projects go wrong The usual mistakes: Reviewing...
The permissions needed to use a photograph commercially, from the people and properties in it. Why does it matter? Rights problems surface after publication, an...
Shooting directly down onto a surface, commonly for apparel, stationery, food and arranged sets. At a glance Alignment the sensor plane must be parallel to the...
Producing photographs in a way that anticipates how they will be delivered on the web. What is at stake A photographer delivering 6,000-pixel TIFFs to a website...
Combining rendered elements with photographed plates, or replacing photography with rendering where it is more practical. The key figures Matching requirements...
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