Thought Leadership
Articles expressing your leaders' real views and experience, developed through interviews so the ideas are theirs and the writing is polished.
- Price
- From $0.45 per word
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Time with the leader or expert for an interview, their past talks or writing, the audience, and topics they have real experience and opinions on.
What you get back
An article built from the interview in the author's voice, with drafts reviewed by the author and their examples and views kept intact.
What to check before you sign off
Ask the author whether the article says what they actually believe. Thought leadership fails when polished writing replaces the author's real opinion.
Part of Blog & Article Writing. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
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The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.