Comparison & Buying Guides
Honest comparisons and buying guides that help readers choose between options, including when a competitor's product might fit them better.
- Price
- From $0.45 per word
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
The products or options being compared, your honest view of where each is strongest, access to the products or documentation, and the buyers you are writing for.
What you get back
A comparison or buying guide with clear criteria, fair assessments of each option, a summary table and recommendations for different types of buyers.
What to check before you sign off
Check every factual claim about competitors against their current website or documentation. Out-of-date comparisons damage trust and can create legal risk.
Part of Blog & Article Writing. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Often combined with Comparison & Buying Guides
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.