Prune, Merge or Refresh Decisions
A clear recommendation for every weak page: keep and update it, merge it into a stronger page, or remove it with a redirect.
- Price
- From $2,400.00 per engagement
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Your content inventory with performance data, business priorities, and any pages that must be kept for legal, historical or customer reasons.
What you get back
A decision for every weak page, keep, refresh, merge or remove, with redirect targets for anything removed and a plan for carrying out the changes.
What to check before you sign off
Check pages marked for removal for backlinks and conversions before deleting them. A page with little traffic can still carry valuable links or leads.
Part of Content Audit. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Content StrategyHow to Get Content Governance Right
Compare centralized, hub-and-spoke and distributed content governance models, score them against six criteria, and pick the right one for your organization.
Often combined with Prune, Merge or Refresh Decisions
The work that usually sits either side of this one. One team handles all of it, under one brief.
SEO Content Strategy
A plan for what content to create, update or remove, based on what your audience searches for and where your site can re...
Priced per project
Content & Authority
Publishing what only you can say.
From $750.00 per month
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Brand Audit
A review of how your current brand looks, sounds and performs across every touchpoint, identifying what to keep and what...
Priced per project
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.