Refresh Prioritization
Ranking existing pages by how much an update would help, based on traffic trends, rankings and business value, so refresh time goes where it pays.
- Price
- From $6,500.00 per month
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Access to analytics and search console, a list of content with publication dates, business priorities and the capacity your team has for updates.
What you get back
A ranked list of pages to refresh with the reason for each, the expected benefit and the type of update needed, from small fixes to full rewrites.
What to check before you sign off
Check the top of the list against business priorities. High traffic pages are not always the most valuable to update if they attract the wrong readers.
Part of Content Performance. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Content Performance Measurement: What Actually Works
Judging whether content achieved what it was published to achieve.
Content StrategyHow to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Often combined with Refresh Prioritization
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.