Measurement Framework
Deciding which metrics matter for each type of content and setting up tracking to measure them, before anyone starts arguing about page views.
- Price
- From $6,500.00 per month
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
Your content goals, the types of content you publish, current analytics setup, and the questions stakeholders ask about content performance.
What you get back
A framework defining the metrics for each content type and goal, how each is measured, targets, reporting frequency and the tracking needed.
What to check before you sign off
Check that each metric connects to a decision. Metrics that nobody will act on, whatever they show, can usually be dropped.
Part of Content Performance. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Content Performance Measurement: What Actually Works
Judging whether content achieved what it was published to achieve.
Content StrategyHow to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyEditorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Often combined with Measurement Framework
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Numbers you can act on, and a plain statement of what cannot be known.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.