Iconography & Illustration
Icons and illustrations drawn in a consistent style that belongs to your brand, rather than stock assets that look like everyone else's.
- Price
- From $1,400.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
Part of Visual Identity. How the work runs and what it costs across the family are set out in the brand & identity design guide.
What Iconography & Illustration covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Icon Set Design
A consistent set of icons for your website, app and documents, drawn on a common grid and supplied as SVG and icon fonts...
Priced per project
Custom Illustration Style
A distinctive illustration style defined with rules and examples, so different illustrators can produce work that looks...
Priced per project
Spot Illustration Library
A library of small illustrations for websites, emails and presentations, drawn in the brand style and ready to reuse.
Priced per project
Pattern & Texture Design
Brand patterns and textures for backgrounds, packaging and merchandise that extend the identity without relying on the l...
Priced per project
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Iconography Systems Right
A coherent set of icons drawn to shared rules of weight, grid, corner treatment and metaphor.
Brand & Identity DesignNaming and Verbal Identity: What Actually Works
Learn how to choose between descriptive, suggestive, invented, and arbitrary names, score them against legal and practical criteria, and set verbal rules.
Brand & Identity DesignBrand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Iconography & Illustration vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Color System vs Iconography & Illustration
Which you need, what each costs, and when a project wants both — color system compared with iconography & illustration.
Iconography & Illustration vs Logo Design
Which you need, what each costs, and when a project wants both — iconography & illustration compared with logo design.
Iconography & Illustration vs Photography Direction
Which you need, what each costs, and when a project wants both — iconography & illustration compared with photography direction.
Iconography & Illustration vs Typography System
Which you need, what each costs, and when a project wants both — iconography & illustration compared with typography system.
Often combined with Iconography & Illustration
The work that usually sits either side of this one. One team handles all of it, under one brief.
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Vector Illustration & Conversion
Raster in, infinitely scalable out.
From $4.99 per file
UI & UX Design
Designing how a website or app works for the people using it, from research and structure to screens, flows and accessib...
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Taxonomy & Tagging Design
Designing the categories and tags used to organize content, so people and search engines can find related material witho...
Priced per project
Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.