Custom Illustration Style
A distinctive illustration style defined with rules and examples, so different illustrators can produce work that looks consistent.
- Price
- From $1,400.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
Your brand guidelines, where illustrations will be used, examples of styles you like and dislike, and topics the illustrations need to cover.
What you get back
An illustration style guide with rules for line, shape, color, characters and composition, plus a set of example illustrations showing the style applied.
What to check before you sign off
Give the style guide to a second illustrator and ask for one new piece. If it does not look consistent with the originals, the rules need to be more specific.
Part of Iconography & Illustration. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Iconography Systems Right
A coherent set of icons drawn to shared rules of weight, grid, corner treatment and metaphor.
Brand & Identity DesignNaming and Verbal Identity: What Actually Works
Learn how to choose between descriptive, suggestive, invented, and arbitrary names, score them against legal and practical criteria, and set verbal rules.
Brand & Identity DesignBrand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Often combined with Custom Illustration Style
The work that usually sits either side of this one. One team handles all of it, under one brief.
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Vector Illustration & Conversion
Raster in, infinitely scalable out.
From $4.99 per file
UI & UX Design
Designing how a website or app works for the people using it, from research and structure to screens, flows and accessib...
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Style Guide Development
A practical style guide covering voice, grammar, formatting and word choices, with real examples so writers and reviewer...
Priced per project
Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.