Typography System
Choosing and organizing the typefaces your brand uses, with sizes, weights and rules for print and screen.
- Price
- From $1,400.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
Part of Visual Identity. How the work runs and what it costs across the family are set out in the brand & identity design guide.
What Typography System covers
5 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Typeface Selection
Choosing typefaces that suit the brand and remain readable at every size, with the language support and weights you need...
Priced per project
Licensing Review
Checking that font licenses cover how you use them, including websites, apps, ebooks and broadcast, which often need sep...
Priced per project
Type Scale Definition
A defined set of text sizes and spacing for headings and body text, so layouts stay consistent across pages and products...
Priced per project
Web Font Optimization
Subsetting and compressing web fonts and loading them efficiently, so custom type does not slow pages down.
Priced per project
Fallback Stack Matching
Choosing system fonts that closely match your brand fonts, so text looks right and layouts do not jump while web fonts l...
Priced per project
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Typography for Brands: The Decisions That Matter
Learn the licensing, language coverage, type scale and fallback decisions that make typography for brands work across web, apps, print and new markets.
Brand & Identity DesignNaming and Verbal Identity: What Actually Works
Learn how to choose between descriptive, suggestive, invented, and arbitrary names, score them against legal and practical criteria, and set verbal rules.
Brand & Identity DesignBrand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Typography System vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Iconography & Illustration vs Typography System
Which you need, what each costs, and when a project wants both — iconography & illustration compared with typography system.
Logo Design vs Typography System
Which you need, what each costs, and when a project wants both — logo design compared with typography system.
Photography Direction vs Typography System
Which you need, what each costs, and when a project wants both — photography direction compared with typography system.
Often combined with Typography System
The work that usually sits either side of this one. One team handles all of it, under one brief.
Design System Build
A library of reusable design components and rules in Figma, so new pages are assembled consistently instead of designed...
Priced per project
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Creative Graphic Design
Advertising, identity and print, produced to spec.
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Taxonomy & Tagging Design
Designing the categories and tags used to organize content, so people and search engines can find related material witho...
Priced per project
Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.