Ticketing and Event Sites, Done Properly
Selling tickets online, including seat selection, queues, fees and transfer rules.
Marcus Adeyemi
Why does it matter?
Ticketing combines extreme traffic spikes with pricing rules and legal restrictions on automated purchasing.
What are the numbers?
- Bot restrictions federal law prohibits circumventing ticket purchase limits
- Fee display mandatory fees are subject to pricing rules
- Queues waiting rooms manage demand spikes
- Transfers resale and transfer rules vary by event
What should I do?
- Show total price including fees upfront
- Use queue systems for high-demand sales
- Apply bot protection to purchase flows
- State transfer and refund rules clearly
- Load test before major on-sales
What should I avoid?
Avoid:
- Fees revealed at the final step
- On-sales without capacity testing
- Weak protection against automated buying
- Unclear refund and transfer terms
When should I get help?
Short answer Bring in help before high-demand ticket sales.
Where this comes from
- Federal Trade Commission — Rule on Unfair or Deceptive Fees
- Federal Trade Commission — BOTS Act enforcement
The figures and practices above come from the sources listed.
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