Selling Internationally: What Actually Works
Shipping products to customers in other countries, including customs declarations, duties and taxes, restricted items and international delivery options.
Marcus Adeyemi
At a glance
- Customs declarations required for international shipments
- Duties and taxes may be charged to the customer on delivery unless prepaid
- Restricted items vary by destination country
- USPS guidance the International Mail Manual covers international mail rules
Why it matters
Why it matters: Unexpected duties and delays are common reasons international customers abandon orders or refuse deliveries.
Best practice
- Show whether duties are included before checkout
- Describe products accurately on customs forms
- Check destination restrictions before selling
- Offer tracked international services
- Localize prices and currency where it helps
Common pitfalls
Watch out for:
- Surprise duties for customers on delivery
- Vague customs descriptions
- Shipping restricted products
- Ignoring return costs from abroad
When to call in a specialist
Bottom line Bring in help when expanding into new countries, or when international orders are frequently refused.
Where this comes from
- USPS Postal Explorer — International Mail Manual
- Shopify Help Center — Duties and import taxes
The figures and practices above come from the sources listed.
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