Food Photography, Done Properly
Photographing food and drinks for menus, packaging, advertising and delivery apps, often with a food stylist.
Imogen Clarke
What is at stake
Food images drive ordering decisions, and they must look appetizing while representing what customers actually receive.
The playbook
- Work with a food stylist for important shoots
- Use backlight to show texture and steam
- Shoot quickly while food is fresh
- Keep portions realistic
- Plan angles for each dish type
Where it goes wrong
Avoid:
- Portions larger than those served
- Harsh flat lighting
- Inconsistent styling across a menu
- Unrealistic garnishes that are not included
The numbers behind it
| Measure | Figure |
|---|---|
| Styling | food stylists prepare and arrange dishes for the camera |
| Lighting | backlight and side light reveal texture |
| Timing | food looks best for a short time after preparation |
| Truthfulness | advertising must not misrepresent the product |
Getting outside help
When to hand it over: Bring in help when photographing a full menu or packaging range.
Where this comes from
- Federal Trade Commission — Advertising FAQs: A guide for small business
- Capture One — Learning resources for food photography
The figures and practices above come from the sources listed.
Working on something like this?
We take on Photography & Product Visuals work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
Spotted something wrong? Report an error on this page. We correct on the page and say what changed.
