Editing for Brand Consistency, Done Properly
Keeping pacing, grade, typography and music consistent across everything a brand publishes on video.
Tomas Lindqvist
Why does it matter?
Video produced by different editors and agencies drifts until the brand becomes unrecognizable.
What are the numbers?
- Templates shared graphics templates hold typography consistent
- Grades shared looks keep color aligned
- Music a defined library keeps tone consistent
- Documentation editing standards need writing down
What should I do?
- Publish video brand standards with examples
- Share graphics templates and grade presets
- Define an approved music library
- Review published video against standards
- Update standards as the brand evolves
What should I avoid?
Avoid:
- Each editor choosing their own typography
- Grades applied by eye per project
- Music chosen ad hoc
- Standards that exist only in a designer's head
When should I get help?
Short answer Bring in help when video output comes from many sources.
Where this comes from
- Adobe Help Center — Motion Graphics templates
- Blackmagic Design — DaVinci Resolve Reference Manual
The figures and practices above come from the sources listed.
Working on something like this?
We take on Video Editing & Production work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
Spotted something wrong? Report an error on this page. We correct on the page and say what changed.
