Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
338 articles
TikTok's website pixel and Events API, used to measure actions from TikTok ads and to optimize campaigns toward purchases or leads. At a glance TikTok Pixel bro...
A Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign. What is at stake Perfor...
Google Ads automated bid strategies, such as Target CPA, Target ROAS, Maximize conversions and Maximize conversion value, that set bids for each auction using m...
Google Ads search ads built from multiple headlines and descriptions that Google combines automatically to match each search. Where most projects go wrong The u...
Additional information shown with search ads, such as sitelinks, callouts, structured snippets, calls, locations and images, previously called extensions. Why d...
The rules Google applies to ads, destinations and advertisers, covering prohibited content, restricted categories, editorial standards and advertiser verificati...
A Google Ads feature that uses hashed customer contact information, such as email addresses, to reach or exclude existing customers across Google's platforms. W...
Microsoft's advertising platform, which places search ads on Bing and partner networks and offers audience targeting, including LinkedIn profile targeting. The...
Meta's automated campaign options that use machine learning to handle audiences, placements and creative combinations with fewer manual settings. Where most pro...
LinkedIn ad forms that open inside LinkedIn and are pre-filled with members' profile information, used to collect B2B leads without a landing page. Why does it...
Advertising on Pinterest, where people search and save ideas for future plans and purchases, using promoted pins, shopping ads and conversion tracking. At a gla...
An email sign-up process where new subscribers confirm their address by clicking a link before they are added to the list. What is at stake Confirmation keeps t...
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